Amazon Treasure Truck

Project: Create an infographic for a business expansion press release

Process: In 2019, Treasure Truck expanded into five additional US cities. In preparation, Amazon PR requested that my team provide a list of compelling facts and figures to inform and accompany an expansion press release. I worked with the Copywriter, Designer, and Business Director to choose the most compelling data to construct into a modular master infographic that could be split up into smaller vignettes based on media outlet and story. The infographic was packaged and sent out with the press release, garnering 57 unique media placements.

Role: Creative direction

Team:
Visual Designer: Tracey Ige
Copywriter: Danica Rog