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Lauren Waugh

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Redesign Wireframes

Project: Redesign of Anthropologie.com, launched in October 2012

Process: Once we pinpointed entry points along the shopping path to improve the user experience of the site, we started iterating through wireframing. For this redesign, three of the most important pages along the shopping path were the Category Page, the Product Page, and the Shopping Bag.

Redesign Work Samples:
Mapping & Sketching
Redesign Wireframes
Final Visual Iterations

Roles: Wireframing, User Experience Design

Team:
Executive Creative Director: Trevor Lunn
Interactive Art Director: Jeff Ma
Developers: Rayana Park and Matt Lavinia

 

product_wireframe.jpg

Product Page Wireframe

category_wireframe.jpg

Category Page Wireframe

basket_wireframe.jpg

Shopping Bag Wireframe

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