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Lauren Waugh

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Mapping & Sketching

Project: Redesign of Anthropologie.com, launched in October 2012

Process: We started with loose sketching as an initial brainstorming tool. We also mapped out the flow of the user experience on the current site. This helped us to locate entry points for improvement within the shopping path.

Redesign Work Samples:
Mapping & Sketching
Redesign Wireframes
Final Visual Iterations

Roles: Planning, Sketching, Mapping user path

Team:
Executive Creative Director: Trevor Lunn
Interactive Art Director: Jeff Ma
Developers: Rayana Park and Matt Lavinia

 

nav_sketch.jpg
product_sketch.jpg
hpg_sketch.jpg
flowchart.jpg

(collaboration with Jeff Ma)

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