Amazon Fresh

Project: Create imagery for both digital campaigns and large-scale installations at Amazon Fresh Pickup locations

Process: Amazon Fresh Pickup, an extension of Amazon Fresh grocery delivery, launched in 2017 as a convenient way for customers to order and pick up their groceries in 15 minutes or less. My team was tasked with creating a suite of imagery to inform, engage, and entice customers to use the service. I set the creative vision of showcasing fresh ingredients and home-cooked meals, plus a set of “how it works” images, then worked with the team to plan and execute multiple photoshoots. We used the resulting images to design for both large-scale and small-scale printed branding, as well as throughout the digital customer experience.

Role: Creative direction

Team:
Photo Art Directors: Zoe Lammer & Hannah Van Woert